Disabled Rights Foundation: "DEAF" Radio ad by Mccann-erickson

Advertising Agency: McCANN ERICKSON, SPAIN, Madrid
Executive Creative Director: Mónica Moro
Creative Director: Mónica Moro
Scriptwriter: Gloria de Castro / Belén de Pedro
Agency Producer: Martín Beillin
Account Supervisor: Marta Torrecillas


Script in English
FVO: Cinderella opens and closes her mouth, opens and closes her mouth to which her stepmother answers by closing and opening her mouth, closing and opening her mouth...

ANN: To you this makes the same sense as a cartoon without subtitles does to deaf children.
We at La Once have been working for 70 years, 20 of them in our foundation, to make the rights of the disabled a reality.
A future for all of us, depends on us all.

Script in Orginal Language
FVO: Cenicienta abre y cierra la boca, abre y cierra la boca a lo que la madrastra contesta cerrando y abriendo la boca, cerrando y abriendo la boca...

ANN: Que a los niños con discapacidad auditiva no se les subtitulen los dibujos, no tiene sentido.
En La Once llevamos trabajando 70 años, y 20 en nuestra fundación, para que los derechos de las personas con discapacidad sean una realidad.
Un futuro para todos, depende de todos.

Brief Explanation
What would it be to live in a world created only for deaf people? It wouldn’t make any sense.