DISCOUNTED CINEMA TICKETS: STRIP CLUB

	Download original version (size: 1.7 MB; duration: 00:55)
Released:	August 2007
Advertiser:	NU METRO CINEMA
Brand name:	DISCOUNTED CINEMA TICKETS
Agency:	Ireland/Davenport
Country:	South Africa
Category:	Entertainment & leisure
Tags:	Johannesburg

Credits:

Advertising Agency: IRELAND/DAVENPORT, SOUTH AFRICA, Johannesburg
Executive Creative Director: John Davenport/Philip Ireland
Scriptwriter: Marion Bryan/Jason Kempen
Agency Producer: Natalie Andrews
Account Supervisor: Carment Chilton
Advertiser's Supervisor: Bryan Gibb


Script in English
SFX: Phone ringing

FVO: The Lounge, hello?
MVO: Hi, uh, I was wondering – how much is a, a lap dance there?
FVO: A table dance is only R 150, but the girls are very sexy.
MVO: I see...And, um, how much...uh...do the girls take it all off?
FVO: Yip.
MVO: Niiice...OK, what do you think I could get for about twenty-five bucks?
FVO: Twenty-five Rand?! Nothing.
MVO: Noth...Nothing? Not even, like, a boob?
FVO: Nope.
MVO: OK. Fine, fine…No boob. Um, how about just a bit of boob?
FVO: I’m afraid not.
MVO: Inner thigh? What about inner thigh? I mean, that’s hardly even anything.
FVO: No.
MVO: Dammit...

ANN: Normally, twenty-five bucks doesn’t go very far. But thankfully, seeing a movie at Nu Metro theatres now only sets you back twenty-five bucks. At all theatres, all shows, and all the time.
It’s good movies at a great price. Nu Metro Theatres.
Brief Explanation
The South African cinema market is fiercely competitive, and is dominated by two major players - Ster-Kinekor and Nu-Metro. To give Nu-Metro the competitive edge over the lucrative holiday season, they asked us to promote their 'R25 for any movie, anytime, anywhere' offer.

This new, hugely discounted ticket price was unique in that it was not dependent on being a member of a loyalty programme (the usual approach), but was a standard, across the board price for all Nu Metro movies. The target market was price-conscious, movie-going fans of all ages.