DOLLAR MENU: DOLLAR RADIO

	Download original version (size: 710.3 KB; duration: 01:00)
Released:	August 2007
Advertiser:	McDonald's
Brand name:	DOLLAR MENU
Agency:	DDB SEATTLE
Country:	USA
Category:	Fast food outlets & restaurants

Credits:

Advertising Agency: DDB SEATTLE, USA, Seattle
Executive Creative Director: John Livengood
Creative Director: Eric Gutierrez
Scriptwriter: Matt Gilmore
Agency Producer: Lindsey Lower
Account Supervisor: Matt Griffin
Sound Engineer: John Buroker


Script in English
MVO: (Sings McDonald's melody) Hello. The Dollar Menu at McDonald’s rocks, that’s a fact. So, in the spirit of getting things for just a dollar, I wanted to make a radio spot all about the Dollar Menu for just a buck …and this is it.

Hey...so go to McDonald’s…Wait I should probably play some music…
SFX: Music begins

MVO: Oh. How 'bout some sound effects...
SFX: Random sounds

MVO: So, go to McDonald’s because they have good stuff for just a dollar. In fact, now they even have $1, 4-piece Chicken McNuggets. Ohhh man, those things are tasty.
Four Chicken McNuggets made with white meat. It’s hard to believe they’re just a buck. That’s like, that’s like a quarter per Nugget...You know then there’s the dippin’ sauce…but, you know, if you’re not into that, they have lots of other good stuff too.

And I promise, all of it’s way better than this commercial I’m making. I think it’s time for more sound effects.
SFX: Random sound effects

MVO: Oh, I’m supposed to read this...sorry...
SFX: Shuffling papers
MVO: McDonald’s. I’m lovin’ it. Prices and participation may vary. Many open 24 hours.
Brief Explanation
You can get a lot of great-tasting items on the McDonald’s Dollar Menu. And the $1 price point makes every one of them affordable and delicious. To emphasize this outstanding value, we imagined what it might sound like if someone, a huge fan of the Dollar Menu, produced a radio spot for just $1.

Casting specs: Ben sounds nothing like professional voice talent. He’s about 30 years old, friendly and a little quirky.