Ads Archive / Radio
DOLLAR SAVINGS ACCOUNTS: BROCHA
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Original version
| Download original version (size: 480.2 KB; duration: 00:30) | |
| Released: | April 2007 |
| Advertiser: | INDUSTRIAL BANK  |
| Brand name: | DOLLAR SAVINGS ACCOUNTS |
| Agency: | EL TAIER |
| Country: | Guatemala |
| Category: |
Banking
|
Credits:
Advertising Agency: EL TAIER, GUATEMALA, Guatemala City
Executive Creative Director: Jorge Solórzano
Creative Director: Jorge Solórzano
Scriptwriter: Ronald Arriola
Agency Producer: Fredy Chajón
Account Supervisor: Leslie Roldan
Advertiser's Supervisor: Patricia Mencos
Director: German Chajón
Sound Engineer: German Chajón
Script in English
SFX: Bus sound
MVO: Booooooolivar avenue, Bolivar avenue, Bolivar Avenue, eighteen street, central park, central park, direct.
Go, go, go, dollar in hand, dollar in hand, please come on, move along, move along, come on in, let me help you little mama.
Please sir, the seats are of three not for two. Move along, move along if we collaborate, we all want to go. Bolivar avenue, Bolivar avenue, eighteen street, central park, central park...
ANN: Now in Guatemala you can save in dollars. Industrial Bank.
Script in Orginal Language
SFX: Bus sound
MVO: Booooooolivar avenue, Bolivar avenue, Bolivar Avenue, eighteen street, central park, central park, direct.
Go, go, go, dollar in hand, dollar in hand, please come on, move along, move along, come on in, let me help you little mama.
Please sir, the seats are of three not for two. Move along, move along if we collaborate, we all want to go. Bolivar avenue, Bolivar avenue, eighteen street, central park, central park...
MVO: Ahora en la tierra del quetzal también puedes ahorrar en dolares. Banco Industrial.
Brief Explanation
This spot was put on the air in English, and the pay off in Spanish.
In this case, he voice is that of a Brocha is the helper of every pilot of every unit of the public transportation in Guatemala, the Brocha collects the money, help the people get in, and announce the destination of the public transportation by telling in a very particular way each stop, he use a very fast language, so he can get your attention, when you are at the bus stop.
No Brocha on Earth knows English, because they are very poor people, with little education.