DOLLAR SAVINGS ACCOUNTS: MEROLICO

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Released:	April 2007
Advertiser:	INDUSTRIAL BANK
Brand name:	DOLLAR SAVINGS ACCOUNTS
Agency:	EL TAIER
Country:	Guatemala
Category:	Banking

Credits:

Advertising Agency: EL TAIER, GUATEMALA, Guatemala City
Executive Creative Director: Jorge Solórzano
Creative Director: Jorge Solórzano
Scriptwriter: Ronald Arriola
Agency Producer: Fredy Chajón
Account Supervisor: Leslie Roldan
Advertiser's Supervisor: Patricia Mencos
Director: German Chajón
Sound Engineer: German Chajón


Script in English
MVO: Good morning ladies and gentlemen that travel in this unit of the public transportation.

Today i have been asked to tell you, to show you, and to present you, this wonderful, unbelievable and amazing shampoo for the hair loss. Today, but only today, you can take this miracle product in his special offer price, in this special occasion you wont pay five bucks, not four, not three, not two, not one, take this wonderful product, for just for fifty cents, two for one dollar and three for one fifty.
If you are interest just raise your hand and I will be with you soon.
Thank you for listen to my message, have a nice day and God bless you.

ANN: Now in Guatemala you can save in dollars. Industrial Bank.
Script in Orginal Language
MVO: Good morning ladies and gentlemen that travel in this unit of the public transportation.

Today i have been asked to tell you, to show you, and to present you, this wonderful, unbelievable and amazing shampoo for the hair loss. Today, but only today, you can take this miracle product in this special offer price, in this special occasion you wont pay five bucks, not four, not three, not two, not one, take this wonderful product, for just for fifty cents, two for one dollar and three for one fifty.
If you are interest just raise your hand and I will be with you soon.
Thank you for listen to my message, have a nice day and God bless you.

ANN: Ahora en la tierra del quetzal también puedes ahorrar en dollares. Industrial Bank.
Brief Explanation
This spot was put on the air in English, and the pay-off was in Spanish.

In this case, the voice is that of a Merolico - characters that you will find in almost every public transportation vehicle in Guatemala, the Merolicos always try to sell you any kinds of cheap products using a very fast and very funny language, so he can get your attention. When you buy something from a Merolico you know that you will save money, because you don't have to pay taxes, and most of the time the products are stolen or are contraband, so they have to sell it quickly and cheaply.

No Merolico on Earth knows English, because they are very poor people with little education.