DOMESTIC ABUSE AWARENESS: MILLS & BOON

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Released:	February 2006
Advertiser:	WOMEN'S AID
Brand name:	DOMESTIC ABUSE AWARENESS
Agency:	GREY LONDON
Country:	United Kingdom
Category:	Public health & safety

Credits:

Advertising Agency: GREY LONDON, UNITED KINGDOM, London
Creative Director: David Alberts
Scriptwriter: Geoff Smith/Simon Butler
Agency Producer: Rebecca Pople/Annabel Bradley
Account Supervisor: Lisa Buckley
Director: Geoff Smith/Simon Butler


Script in English
VO: Helen looked at David from across the room and his eyes met hers with an intense passion
that she found unnerving. He took a step towards her and she felt her heart pounding in her
chest like a caged animal. He reached out for her and his strong, muscular arms enveloped her trembling body. She closed her eyes, waiting for his next move. Time seemed to stand still as if she were in a dream. His hands grabbed her hair, pulling her towards him and she felt his hot breath on her cheek as he whispered “You make me sick.” He hit her then. Hard. But not on the face. He didn’t want to mark her. People would ask too many questions.

ANN: For over 500,000 British women, Valentine’s is just another day. Women’s Aid is there to
help every day of the year. ACT now to end domestic violence. Visit womensaid.org.uk

FVO: Helen collapsed to the floor, gasping for breath and rolling herself into a ball in an effort to...