DONUT SHOP: PERFECT FOOD

	Download original version (size: 1.4 MB; duration: 01:00)
Released:	March 2006
Advertiser:	MUSTANG DONUTS
Brand name:	DONUT SHOP
Agency:	RICK SHAW ADVERTISING
Country:	USA
Category:	Fast food outlets & restaurants
Tags:	Brooklyn

Credits:

Advertising Agency: RICK SHAW ADVERTISING, USA, Brooklyn
Creative Director: Brian Ahern
Scriptwriter: Brian Ahern/Warren Cockrel/Stephen Hindley/Pete Shamen
Agency Producer: Warren Cockrel
Sound Engineer: Warren Cockrel


Script in English
SFX: Music

SINGER: Donuts just might be, God's perfect food. Bagels are yucky, not to mention rude. Donuts good, bagels evil. Donuts good, donuts good bagels evil. I like coconut chocolate butternut cream. You can dip it in hot coffee and it never screams. But a bagel dipped in coffee would only taste worse. You can fit 19 donuts in your designer leather purse. Donuts good. Bagels evil. Donuts good. Bagels evil. Donuts can be powdered or they can be frosted. Inside your body, bagels can be caustic. Give me frosted, give me sprinkles or a chocolate long john. A twist or a donut hole is cool like Vince Vaughn. Donuts good. Bagels evil. Donuts good donuts good
bagels evil.

ANN: Mustang Donuts 6601 Hillcrest Avenue.

Brief Explanation
In the U.S. people used to bring donuts in for early morning meetings or to share at school or the
office. But recently, people have begun bringing bagels instead of donuts. This campaign is to
remind people that donuts are not only delicious and fun, they're also inherently good, whereas
bagels are evil.