DRINK & DRIVING PREVENTION: DRUNK CALLER

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Released:	August 2005
Advertiser:	DRIVE ALIVE
Brand name:	DRINK & DRIVING PREVENTION
Country:	South Africa
Category:	Public health & safety
Tags:	Johannesburg

Credits:

Advertising Agency: TBWA\HUNT\LASCARIS, SOUTH AFRICA, Johannesburg
Creative Director: Theo Ferreira/Damon Stapleton/Camilla Herberstein
Scriptwriter: Jason Kempen/Jonathan Smith
Agency Producer: Nicola Berry
Sound Engineer: Lorens Persson


Script in English
MVO1: ‘Five’ hello?

SFX: Driving car

MVO2: All right Gareth… How you doing oke?

MVO1: Yup, Go ahead.

MVO2: Hello, Hello I just want to send a shout. I just want to send a shout out

MVO1: Do you hear how drunk this guy is?

MVO2: to my girlfriend…

FVO: You should be here oke.

MVO2: You should be here oke.

FVO: Watch it babe.

MVO2: Uh sorry. Denise. Uh…

MVO1: Hello. Dude, you can’t drive around like this on a Friday evening, and, you go around
drunk, you think you’ll be okay…

MVO2: What are Friday evenings for Gareth?

MVO1: Moron.

MVO2: You like a girl ou, ja you ju...

SFX: Car skids and slams into something. Static.

MVO1: What the hell was that? Hello? Hello…? Oh my god?

SFX: Dj cuts to a commerical break

MVO1: Did you hear that call a second ago? Now, that call was staged for Drive-Alive. It was a
re-enactment. And if this call didn’t scare you, and I know it did by the number of people who called in to ask if the guy's okay. If this call didn’t scare you, visit Drive-Alive.org.za to see some very shocking drunk driving statistics. Please, enjoy your Friday night, but don’t drink and drive.

SFX: Radio show jingle


Brief Explanation
According to our client, Drive-Alive, more accidents happen on a Friday night than any other time
of the week.

With a limited budget, we created a tactical ad designed specifically to flight on Friday evening as
national deejay, Gareth Cliff, took calls from listeners. The ad was engineered to sound live, as
if Gareth Cliff was talking directly to the voice-over, causing listeners to believe that the ad was
real.