DUREX CONDOMS: BURGER BARN

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Released:	June 2004
Advertiser:	DUREX
Brand name:	DUREX CONDOMS
Agency:	MACLAREN MCCANN
Country:	Canada
Category:	Cosmetics & beauty products
Tags:	CANADA

Credits:

Advertising Agency: MacLAREN McCANN, CANADA, CANADA
Creative Director: David Kelso/Jon Freir/Sean Davison
Scriptwriter: Jon Freir/Austen Morrow
Agency Producer: Julie Caniglia
Account Supervisor: Rachel Fox/Michael Corvese
Advertiser's Supervisor: Ted Conley
Director: Rocco Dagliese
Sound Engineer: Nathan Handy


Script in English
ANNCR: This is what sex is like with an ordinary condom.

WOMAN: (naughtily) I’ve never done it in a public place before.

ANNCR: This is what sex is like with a Durex condom.

WOMAN: Wooo... Is this the same ‘Burger Barn’ as last week?

ANNCR: With four different types of exciting condoms in every box of Durex Pleasure Mix, there’s a perfect condom choice for everyone. Durex Pleasure Mix. Variety is the spice of life. There’s sex and then there’s Durex.
Brief Explanation
It has become a part of our everyday job in Canada to apply a unique Canadian identity to the products and services we have in common with the United States. In the Durex Lubricants example, it is well known that Canadians have very different and more liberal views on sex than our US counterparts. Therefore, our ads had to be a little more risqué than the more conservative US campaign to reflect those attitudes. The differences are self-evident. The US used comparisons with amusement park rides while we used threesomes, public sex at burger joints and screaming monkeys.