DUREX CONDOMS: DINNER/MOVERS

	Download original version (size: 709.3 KB; duration: 01:00)
Released:	October 2007
Advertiser:	SSL
Brand name:	DUREX CONDOMS
Agency:	OINK INK RADIO
Country:	USA
Category:	Pharmacy
Tags:	New York

Credits:

Advertising Agency: MacLAREN McCANN, USA, New York
Creative Director: Sean Davison/Jon Freir
Scriptwriter: Brendan Sack
Account Supervisor: Rachel Fox
Director: Dan Price
Sound Engineer: Adam Charity


Script in English
FVO: Oh, that’s good, honey.
MVO: Yeah? You like that? Want some more?
FVO: Uh huh.
MVO: Dip it in the sauce.
FVO: Mmm, perfect.

ANN: Now let’s see what happens when you use a Durex Condom.

SFX: '70s Music
FVO: Oh, that’s good, honey.
MVO: Yeah? You like that? Want some more?
WOMAN: Uh huh.
MVO: Dip it in the sauce.
FVO: Mmm, that's perfect.

ANN: Durex Condoms. There’s sex. And then there’s Durex.

SFX: Footsteps, furniture being moved.
MVO1: Where do you want this?
FVO: Right here.
MVO2: How ‘bout this one?
FVO: I don’t know.
MVO2: Why don’t I put in the back?
FVO: OK

ANN: Now let’s see what happens when you use a Durex Condom.

SFX: '70s music.
MVO1: Where do you want this?
FVO: Right here.
MVO2: How ‘bout this one?
FVO: I don’t know.
MVO2: Why don’t I put in the back?
FVO: OK

ANN: Durex Condoms. Including Sensi Thin, Sensi Crème and Pleasuremax. There’s sex. And then there’s Durex


Brief Explanation
Given the nature of the spot we wanted to give the listener a 'second chance.' The 'Dinner' portion of the spot could go by and be done as the listener is just figuring out what the heck happened, we figured this one could then act as the warm-up act and the lsitener would be on the same page, playing along on the 'Movers' half of the spot. They could listen to the actors performances and see if the joke was 'tipped off' at all. Another motivating factor was simple repetition. Two interesting spots back-to-back, especially provocative ones, have more recall than one, stand-alone spot.