DUREX CONDOMS: MONKEY LOVE

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Released:	June 2004
Advertiser:	DUREX
Brand name:	DUREX CONDOMS
Agency:	MACLAREN MCCANN
Country:	Canada
Category:	Cosmetics & beauty products
Tags:	CANADA

Credits:

Advertising Agency: MacLAREN McCANN, CANADA, CANADA
Creative Director: David Kelso/Jon Freir/Sean Davison
Scriptwriter: Jon Freir/Austen Morrow
Agency Producer: Julie Caniglia
Account Supervisor: Rachel Fox/Michael Corvese
Advertiser's Supervisor: Ted Conley
Director: Rocco Dagliese
Sound Engineer: Nathan Handy


Script in English
ANNCR: This is what sex is like with an ordinary condom.

WOMAN: (Purring and cooing)

ANNCR: This is what sex is like with a Durex Love condom.

WOMAN: (Crazy monkey sex noises)

ANNCR: It must be love. New Durex Love condoms have a fitted shape, and are about 20% thinner than standard condoms.

Durex Love. Everybody needs some. There’s sex and then there’s Durex.
Brief Explanation
It has become a part of our everyday job in Canada to apply a unique Canadian identity to the products and services we have in common with the United States. In the Durex Lubricants example, it is well known that Canadians have very different and more liberal views on sex than our U.S. counterparts. Therefore, our ads had to be a little more risqué than the more conservative U.S. campaign to reflect those attitudes. The differences are self-evident. The U.S. used comparisons with amusement park rides while we used threesomes, public sex at burger joints and the screaming monkeys.