DVD SALES: TWOOF

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Released:	January 2008
Advertiser:	VIRGIN MEGASTORES
Brand name:	DVD SALES
Agency:	THE TRIBE
Country:	UNITED ARAB EMIRATES
Category:	Fast food outlets & restaurants
Tags:	Dubai

Credits:

Advertising Agency: THE TRIBE, SOUTH AFRICA, Cape Town
Creative Director: Andrew Durkan
Scriptwriter: Andrew Durkan
Director: Andrew Durkan/Tully McCullagh
Sound Engineer: Tully McCullagh


Script in English
MVO1: You want answers?
MVO2: I want truth.
MVO1: Truth? You no can handle truth.

ANN: Pirate copies are just never the same as the real thing. Get the original movies on DVD at Virgin Megastore. Where it’s all at.
Brief Explanation
Dubai has a real problem with pirate DVDs being shipped in from China. The quality of these is usually terrible, but the price and speed at which they hit the streets adversely affect DVD sales at Virgin.
This campaign was designed to humorously promote the genuine articles by ridiculing the fakes.