Many of us take nature for granted and go about our daily lives without really thinking about the damage we are doing to the earth. So we wanted to creatively communicate how our actions will impact nature in the future, or rather, how our actions will lead to a tragic end.
Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Adam Bailey, Paul Riss
Copywriter: Jordana Rapuch
Art Director: Loretta Lau
Agency Producer: Caroline Clarke
Account Executive: Reshma Lalany
Audio House: Pirate Toronto
Audio House Producer: Taissa Callaghan
Audio House Director: Chris Tait
Audio House Engineer: Brian Bernard
Music: Arranged by Chris Tait (public domain children’s songs)
Casting Agent / Agency: Jessi Petta, Angela Bottis / Pirate Voice
Talent: (V/O) Liz Ramos, (Singers) Aya Danzig, Gavin Lanteigne, Maeve Hildebrand
The Radio ad titled Fish was done by DDB Canada, Toronto advertising agency for product: Earth Day Canada (brand: Earth Day Canada) in Canada. It was released in the Apr 2012.