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Examples: SOWHAT, EATING DISORDERS AWARENESS, Draftfcb Kobza, Austria

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EATING DISORDERS AWARENESS: HORROR

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Original version


English version


Download original version (size: 939.6 KB; duration: 00:30) Download English version (size: 1.3 MB; duration: 00:43)
Released: June 2007
Advertiser: SOWHAT SOWHAT
Brand name: EATING DISORDERS AWARENESS EATING DISORDERS AWARENESS
Agency: Draftfcb Kobza Draftfcb Kobza
Country: Austria Austria
Category: Public health & safety Public health & safety
Tags: Vienna Vienna

Credits:

Advertising Agency: DRAFTFCB KOBZA, AUSTRIA, Vienna
Creative Director: Joachim Glawion
Scriptwriter: Markus Rieser
Account Supervisor: Annett Kern


Script in English

SFX: Scary music and thunder

MVO: Season salmon fillet with salt...and pepper...then drizzle with the juice of half a lemon.
Heat the oil and melt the butter in the pan...

ANN: For 200,000 women in Austria, every meal is a horror.
Help with eating disorders: www.SoWhat.at

Script in Orginal Language

SFX: Schaurige Hintergrundmusik und donner

MVO: Lachsfilet salzen...und mit dem Saft einer halben Zitrone beträufeln. In der Pfanne die Butter zerlassen...

ANN: Für 200.000 ÖsterreicherInnen ist jedes Essen ein horror.
Hilfe bei Essstörungen: www.SoWhat.at


Brief Explanation

Normal cooking recipes are read to the audience like a horror film trailer. That shows that for every person suffering from an eating disorder, every meal is a horror too.