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EDUCATIONAL CENTRE: THUMBS UP

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Download original version (size: 474.5 KB; duration: 00:30)
Released: August 2007
Advertiser: SCIENCE WORLD SCIENCE WORLD
Brand name: EDUCATIONAL CENTRE EDUCATIONAL CENTRE
Agency: RETHINK RETHINK
Country: Canada Canada
Category: Entertainment & leisure Entertainment & leisure
Tags: CANADA CANADA

Credits:

Advertising Agency: RETHINK, CANADA, CANADA
Creative Director: Ian Grais/Chris Staples
Scriptwriter: Rob Tarry
Agency Producer: Brie Gowans
Account Supervisor: Joe Ramirez
Advertiser's Supervisor: Suan Teo


Script in English

MVO: Science tells us your thumbnail grows slowest; while your middle nail grows the fastest.

Perhaps this is the origin of giving 'the middle finger', a primitive gesture meaning 'don't make me come over there and gouge you with my enormous fingernail'.
Conversely, to give a 'thumbs-up' meant 'I like you, as evidenced by this display of my tiny, non-threatening thumbnail'.

Or, maybe we're all just copying Fonzie.
(Fonzie impression) Aaaaaaeeeee!

Science World. We can explain.