EDUCATIONAL FUNDING CHARITY: THE CHICKS

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Released:	November 2007
Advertiser:	RAMIRO CASTILLO LOVE FOUNDATION
Brand name:	EDUCATIONAL FUNDING CHARITY
Agency:	EL TAIER
Country:	Guatemala
Category:	Public health & safety

Credits:

Advertising Agency: EL TAIER, GUATEMALA
Executive Creative Director: Jorge Solórzano
Creative Director: Ronald Arriola/Juan Tobar
Scriptwriter: Jorge Solórzano
Agency Producer: Fredy Chajón
Account Supervisor: Leslie Roldan
Advertiser's Supervisor: Patricia Mencos
Director: Gerardo Rodas
Sound Engineer: Gerardo Rodas


Script in English
Kids: (Singing) All my friends smoke marijuana
Smell adhesive all week long
The gangs gave them bullets and cocaine
And all my friends sell them in the corner...
La, la, la, la, la, la, la...

ANN: The streets are bad schools.
Help us to take our children to real schools for only 30 dollars a year.
Ramiro Castillo Love Foundation.
Script in Orginal Language
Ninos: (Cantado) Todos mis amigos fuman mariguana
Huelen pegamento toda la semana
La mara les lleva plomo y cocaína
Y mis amiguitos las venden en la esquina...
La, la, la, la, la, la, la...

ANN: La calle es una mala escuela.
Ayúdanos a llevar a nuestros niños a verdaderas escuelas por sólo 250 quetzales anuales.
Fundación Ramiro Castillo Love.
Brief Explanation
The Chicks (Los pollitos) is a traditional childrens school song in Guatemala. The teachers frequently use it to sing and play with children. The new lyrics of the song reflect the reality of what's happening every day in the streets of Guatemala.