EDUCATIONAL TOYS: SARTRE

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Released:	December 2007
Advertiser:	TIKA TOYS
Brand name:	EDUCATIONAL TOYS
Agency:	DENTSU LATIN AMERICA
Country:	Brazil
Category:	Entertainment & leisure

Credits:

Advertising Agency: DENTSU LATIN AMERICA, BRAZIL
Executive Creative Director: Adriana Davini
Creative Director: Adriana Davini
Scriptwriter: Jose Ricardo Novoa
Account Supervisor: Camila Britto
Advertiser's Supervisor: Claudia Fontes


Script in English
SFX: Lullaby

FVO: Sartre said that human beings are condemned to freedom. Each person must continually decide what he or she will make of their life, and there is no preconceived destiny. The choices each of us makes are directed by fundamental projects, projects of self-assertion.

Tika educational toys. Your child will be much smarter.

Script in Orginal Language
SFX: Ninar

FVO: Já Sartre dizia que o ser humano está condenado à liberdade. Cada pessoa pode a cada momento escolher o que fará de sua vida, sem que haja um destino previamente concebido. As escolhas de cada um são direcionadas por projetos fundamentais, projetos de auto-afirmação.

ANN: Tika – Brinquedos Educativos. Seu filho muito mais inteligente.


Brief Explanation
With Tika educational toys, children will be more intelligent. That’s why mothers need to substitute the traditional children's stories for more intelligent reading.