ELECTRICITY COMPANY: BASE OF LIFE

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Released:	September 2005
Advertiser:	THE KANSAI ELECTRIC POWER COMPANY
Brand name:	ELECTRICITY COMPANY
Agency:	DAIKO ADVERTISING
Country:	Japan
Category:	Commercial public services
Tags:	Osaka

Credits:

Advertising Agency: DAIKO ADVERTISING, JAPAN, Osaka
Creative Director: Jun Nishiwaki
Scriptwriter: Jun Nishiwaki
Director: Jun Nishiwaki/Koichi Nakajima
Sound Engineer: Masahiro Inumaru


Script in English
MUSIC: Title/Mayim Mayim(A beautiful harmony is heard)

SFX: Snap (At the snap of a finger, only the bass part is heard.)

VO: Out of the spotlight, sure and steady…Providing essential support for all the other parts…Just the way we want to be. The base of life…Kansai Electric.

SFX: Snap (At the snap of a finger, once again the beautiful harmony is heard.)


Script in Orginal Language
N/A
Brief Explanation
In Japan, large-scale infrastructure such as the electric power system is referred to as a social "base." This radio commercial compares the activities of Kansai Electric, which provides behind-the-scenes support for everyday life, with the bass part that provides steady, continuous support for good harmony.