ELECTRICITY COMPANY: POWERING AWAKE

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Released:	September 2005
Advertiser:	THE KANSAI ELECTRIC POWER COMPANY
Brand name:	ELECTRICITY COMPANY
Agency:	DAIKO ADVERTISING
Country:	Japan
Category:	Commercial public services
Tags:	Osaka

Credits:

Advertising Agency: DAIKO ADVERTISING, JAPAN, Osaka
Creative Director: Jun Nishiwaki
Scriptwriter: Jun Nishiwaki/Yuri Inui
Agency Producer: Minako Tanaka
Director: Jun Nishiwaki
Sound Engineer: Masahiro Inumaru/Yuichi Honda


Script in English
SFX: Sound of alarm clock

MAN: I wake up...

SFX: Sound of refrigerator being opened

MAN: Get some milk from the fridge...

SFX: Sound of hair dryer

MAN: Style my hair...

SFX: Sound of electric razor

MAN: Then, while I'm shaving...

SFX: Sound of coffee maker

MAN: ...the coffee perks...

SFX: Sound of toaster

MAN: ...and the toast is done. My breakfast music is always the same.

SFX: Sound of remote control for stereo

MUSIC: William Tell Overture.

MAN: Finishing breakfast, I grab an ironed shirt, my recharged cell phone, and I'm out the door... ...after setting up to record my favourite TV show.
SFX: Sound of video setup

VO: In bustling Japan, electricity powers the country awake. The Kansai Electric Power Company.

SFX: Sound of audio system being turned off

MAN: And I'm off!

SFX: Sound of door closing




Script in Orginal Language
N/A
Brief Explanation
Japanese businessmen are always moving at a rapid pace, from the moment they wake in the morning and hurriedly prepare for work so they won't be late. This radio commercial is aimed at making these businessmen aware of how electricity plays an important role in so many different ways, even in the short interval from the time they awake to when they leave for work.