Energizer Lithium Batteries: "MYTHBUSTERS" Radio ad by DDB South Africa

Advertising Agency: DDB SOUTH AFRICA, SOUTH AFRICA, Johannesburg
Executive Creative Director: GARETH LESSING
Creative Director: Julie Maunder
Scriptwriter: Kenneth van Reenen
Agency Producer: Kathy Scharrer
Account Supervisor: Paul Binikos
Sound Engineer: Hans Baumgarten


Script in English
MVO1: Is the camera on? Press the button.
SFX: Video camera click
MVO1: This is Adam…
MVO2: ...and Jamie...
MVO1 & MVO2: ...and we from Mythbusters.
MVO1: Today we going to find out if the roof...
MVO2: ...really is too far away from the swimming pool...
MVO1: Come, let’s go get the ladder!
MVO2: Ya ya...
SFX: Footsteps running

ANN1: Never let their toys die.
ANN2: Use Energizer Lithium, the world’s longest lasting AA battery.
Brief Explanation
Brief: To increase sales of Energizer Lithium Batteries over the Christmas period.

Target audience: Parents, due to the amount of batteries being purchased over the Christmas period, namely for toys. What would the result be of toys with dead batteries? Bored children. The result of bored children? A parent’s worst nightmare.