Advertising Agency: DDB SOUTH AFRICA, SOUTH AFRICA, Johannesburg Executive Creative Director: GARETH LESSING Creative Director: Julie Maunder Scriptwriter: Kenneth van Reenen Agency Producer: Kathy Scharrer Account Supervisor: Paul Binikos Sound Engineer: Hans Baumgarten
Script in English MVO1: Is the camera on? Press the button. SFX: Video camera click MVO1: This is Adam… MVO2: ...and Jamie... MVO1 & MVO2: ...and we from Mythbusters. MVO1: Today we going to find out if the roof... MVO2: ...really is too far away from the swimming pool... MVO1: Come, let’s go get the ladder! MVO2: Ya ya... SFX: Footsteps running
ANN1: Never let their toys die. ANN2: Use Energizer Lithium, the world’s longest lasting AA battery. Brief Explanation Brief: To increase sales of Energizer Lithium Batteries over the Christmas period.
Target audience: Parents, due to the amount of batteries being purchased over the Christmas period, namely for toys. What would the result be of toys with dead batteries? Bored children. The result of bored children? A parent’s worst nightmare.
The Radio ad titled MYTHBUSTERS was done by DDB South Africa advertising agency for product: Energizer Lithium Batteries (brand: Energizer) in South Africa. It was released in the Dec 2007. Business sector is: Household.