EOS KISS DIGITAL CAMERA: SHUTTER CHANCE

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Released:	December 2007
Advertiser:	CANON MARKETING JAPAN
Brand name:	EOS KISS DIGITAL CAMERA
Agency:	DENTSU
Country:	Japan
Category:	Home electronics & audio-visual
Tags:	Tokyo

Credits:

Advertising Agency: DENTSU, JAPAN, Tokyo
Creative Director: Jun Moriwaki/Daisuke Tsuda
Scriptwriter: Wataru Yamamoto
Account Supervisor: Mamoru Mochizuki
Advertiser's Supervisor: Hiroshi Okano
Director: Wataru Yamamoto
Sound Engineer: Suzuki Hirokazu


Script in English
FVO: The baby stood up for the first time...
MVO: I could see fireworks from my balcony....
FVO: My kids were waving at me from the roller coaster...
MVO: The groom held his new wife and kissed her...
FVO: Her fat cat jumped....
MVO: Her bathing suit fell off...
FVO: My husband did a bungee jump...came back up...and went back down again.
MVO: My wife finally smiled at me...it’s been five years...since she smiled...at me.

ANN: The moments you want captured won’t wait for you. Now with a start-up time of just 2/10ths of a second. EOS Kiss Digital Camera. Canon Marketing Japan.
Script in Orginal Language
FVO: Musuko ga undoukai de issyun sentou ni tatta...
MVO: Tokudai no hanabi ga beranda kara mieta...
FVO: Jett coaster de kodomo ga tewo hutte ita...
MVO: Shinro ga shinpu wo dakko shite cyu shita...
FVO: Uchi no debu neko ga jump shita...
MVO: Mizugi ga porori...
FVO: Bungy jump de otto ga daib modotte kita mata ochitetta...
MVO: Tsuma ga hisashiburi ni waratta gonenburi ni waratta issyun waratta kiga suru.

ANN: Toritaimono wa mattewa kurenai Kidou jikan yaku 0.2byo. EOS Kiss digital. Canon Marketing Japan.
Brief Explanation
The primary product benefit of this Canon camera, a fast start-up time, is communicated through the narration which has characters speaking with increasing quickness as the audio travels from the right speaker to the left, as if an F1 race car is speeding past. Each character describes a photograph he tried to take, leaving the impression that the subject of the photo was moving very fast and could only be captured thanks to the camera’s fast start-up time.