Advertising Agency: TEQUILA\, GERMANY Creative Director: Kai Röffen/Fabian Kirner Creative Director: Kai Röffen/Fabian Kirner Scriptwriter: Fabian Kirner/Andreas Hinsenkamp/Sebastian Schnell Agency Producer: Jennifer Meisels Account Supervisor: Dorothee Limpert/Linda Ibscher/Yvonne Kornwebel Advertiser's Supervisor: Susanne Meyborg Producer: Jennifer Meisels Sound Engineer: Martin Schütze
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD SFX: Computer game intro music
ANN1: Welcome to Softworld!
SFX: Laser sabers; machinery MVO1: Could you pass me a piece of cake, please? MVO2: Oh, I’d love to. MVO1: Huh, is there cream in it? MVO2: Yes, but it’s low fat. MVO1: Thank goodness!
ANN2: Is your PC a sissy?
SFX: Guitar music
ANN2: Get a tough one! Medion Erazer. The world’s first gaming PC.
SFX: Guitar sting Brief Explanation Development of an integrated product campaign that: - addresses the target group at eye level/on equal terms - proves that the Medion Erazer is the competent partner of gaming freaks - sets creative standards in the Gaming PCs segment
The Radio ad titled ROBOTS was done by Tequila advertising agency for product: Erazer Gaming Pc (brand: Medion) in Germany. It was released in the Mar 2008.