Erazer Gaming Pc: "ROBOTS" Radio ad by Tequila

Advertising Agency: TEQUILA\, GERMANY
Creative Director: Kai Röffen/Fabian Kirner
Creative Director: Kai Röffen/Fabian Kirner
Scriptwriter: Fabian Kirner/Andreas Hinsenkamp/Sebastian Schnell
Agency Producer: Jennifer Meisels
Account Supervisor: Dorothee Limpert/Linda Ibscher/Yvonne Kornwebel
Advertiser's Supervisor: Susanne Meyborg
Producer: Jennifer Meisels
Sound Engineer: Martin Schütze

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Computer game intro music

ANN1: Welcome to Softworld!

SFX: Laser sabers; machinery
MVO1: Could you pass me a piece of cake, please?
MVO2: Oh, I’d love to.
MVO1: Huh, is there cream in it?
MVO2: Yes, but it’s low fat.
MVO1: Thank goodness!

ANN2: Is your PC a sissy?

SFX: Guitar music

ANN2: Get a tough one!
Medion Erazer. The world’s first gaming PC.

SFX: Guitar sting
Brief Explanation
Development of an integrated product campaign that:
- addresses the target group at eye level/on equal terms
- proves that the Medion Erazer is the competent partner of gaming freaks
- sets creative standards in the Gaming PCs segment