Erdinger Weisbier: "YODEL" Radio ad by Saatchi & Saatchi New Zealand

Advertising Agency: SAATCHI & SAATCHI NZ, NEW ZEALAND, Auckland
Executive Creative Director: Mike O'sullivan
Creative Director: Luke Chess
Creative Director: Luke Chess
Scriptwriter: Debs Gerrard/Dave Mygind
Agency Producer: Vicky Rhedey
Account Supervisor: Mark Cochrane
Producer: Vicky Rhedey
Sound Engineer: David Liversidge

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: Cheers, mate.
MVO2: Yeah, cheers.

SFX: Glasses clink

(Every line below is sung, with the final word yodelled)

MVO1: So did ya see the footy?
MVO2: Na – how did we do?
MVO1: We won by three!
MVO2: How was Campbell’s debut?
MVO1: Well, he busted his knee!
MVO2: That’s unlucky!

MVO1: I’ve gotta sneeze ah, ah, ah, ah, ah-choo!

MVO2: (Spoken) Another round mate?

SFX: Bavarian music

ANN: Erdinger Weissbier. A Bavarian classic.
Brief Explanation
Erdinger Weisbier is a beer straight out of the heart of Bavaria in Germany. Since this region is famous for yodelling, we decided to fuse the beer with this iconic tradition to show how this ‘Bavarian Classic’ installs a little Bavarian yodeller in us all.