EVEREADY BATTERIES: POLITICAL SAGA

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Released:	April 2005
Advertiser:	ENERGISER LANKA
Brand name:	EVEREADY BATTERIES
Agency:	PHOENIX OGILVY
Country:	Sri Lanka
Category:	Household
Tags:	Colombo

Credits:

Advertising Agency: PHOENIX OGILVY, SRI LANKA, Colombo
Creative Director: Ruchi Sharma
Scriptwriter: Ruchi Sharma
Agency Producer: Hemali Abeywardena
Account Supervisor: Mahesh Neelakantan/Ifaz Jameel/Lakshan Mandawala/
Sound Engineer: Suresh Jayawickrama/Husni Ghouse


Script in English
A monotonous MVO:

In 1947, the UNP came to power in Sri Lanka.

In 52, the UNP retains power.

In 56, the MEP gained power.

March 60, the UNP came back to power.

Three months later, the SLFP came to power.

In 62, the army tries to gain power.

65, UNP led coalition comes to power.

1970, it is the UF’s turn for power.

77, a massive majority gives power to the UNP.

1989, UNP retains power.

94, People's Alliance is in power.

2000, PA gains power again.

2001, it is the UNF’s turn for power.

since 2004, the UNFP is in power..

Wonder why the country does not take some inspiration from Eveready batteries. After all, for the past 100 years in Sri Lanka, it is the only battery with long lasting power that has stayed in power.
Brief Explanation
Sri Lanka's political history since independence has been characterized by an absence of continuity, with the electorate constantly switching loyalty between parties and coalitions. Probably why, no government has succeeded in producing any significant development in the country over the past 50 years.

In sharp contrast is the track record of Eveready, a company which has been the No. 1 market leader in Sri Lanka for the past hundred years. A serious, documentary-type, tone is deliberately used as the historical facts are known and guaranteed to produce a wry smile while underlining the longevity and reliability of the brand.