FALCON UTE: DIAL A DATE

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Released:	April 2006
Advertiser:	FORD MOTOR COMPANY
Brand name:	FALCON UTE
Agency:	JWT Melbourne
Country:	AUSTRALIA
Category:	Cars & automotive services

Credits:

Advertising Agency: JWT MELBOURNE, AUSTRALIA
Creative Director: Jeremy Wynne
Scriptwriter: Scott Glennon
Agency Producer: Tim Marxsen
Account Supervisor: Kylie Wilkinson
Advertiser's Supervisor: Tony Jordan
Sound Engineer: Stevo Williams


Script in English
SFX:Beep, on hold music

MVO:Thank you for calling Davo. If you’d like a date with Davo press one. If you’ve already had a date with Davo and are seeking another, press two. If you’re looking to propose to Davo, please hang up now.

ANN:The limited edition Falcon XR Magnet Ute. With over $3,600 of extra
value, it’s got unbelievable pulling power.

MVO:Your call is important to Davo and has been placed in the queue.
Brief Explanation
The utility (or ute) is an Australian icon. The blokes, normally tradespeople, who drive them, invariably have nicknames. Usually their own name with an 'O' on the end. Pulling also means to get a date.