Fiat 500: "FRANK DUBOCCAGE" Radio ad by Leo Burnett Brussels

Type of entry: Product & Service
Category: Cars & Automotive Services
Advertiser: FIAT GROUP AUTOMOBILES BELGIUM
Product/Service: FIAT 500 CABRIO
Agency: LEO BURNETT BRUSSELS, BELGIUM
Advertiser FIAT GROUP AUTOMOBILES BELGIUM
Product FIAT 500 CABRIO
Entrant LEO BURNETT BRUSSELS, BELGIUM
2 of 2 Campaign
Type of Entry: Product & Service
Category: Cars & Automotive Services
Title: FRANK DUBOCCAGE
Advertiser/Client: FIAT GROUP AUTOMOBILES BELGIUM
Product/Service: FIAT 500 CABRIO
Entrant Company: LEO BURNETT BRUSSELS, BELGIUM
DM/Advertising Agency: LEO BURNETT BRUSSELS, BELGIUM


Brief Explanation
These commercials are real, authentic phone calls we recorded and broadcast on the radio. You’ll hear someone from Fiat talking to two famous Belgian television weathermen, trying to bribe them. We made these prank calls trying to improve the weather forecast during the Fiat Cabrio Days, where more sun would mean more Cabrio sales. This way these calls and their indecent proposal made headline news in Belgium. The campaign also proved that the Belgian weathermen are completely independent and untouchable. Just like the weather.