FINANCIAL INFORMATION: I'M BROKE

	Download original version (size: 1.5 MB; duration: 00:40)
Released:	April 2006
Advertiser:	FINANCIAL REGULATOR
Brand name:	FINANCIAL INFORMATION
Agency:	MOYNIHAN RUSSELL
Country:	Ireland
Category:	Commercial public services
Tags:	Dublin

Credits:

Advertising Agency: CAWLEY NEA\TBWA, IRELAND, Dublin
Creative Director: Alan Kelly
Scriptwriter: Alan Kelly
Agency Producer: Claire O'Doherty
Account Supervisor: Paula Kelly
Advertiser's Supervisor: Verona Hanlon


Script in English
SFX:Phone ringing

FVO:yes

MVO:Hello female over 30, living in an urban area.

FVO:Ah, my single income, no kids friend, how are you.

MVO:Not bad. I undertook a projected costs analysis on my personal funds and I’d say they’d stretch to a couple of pints with you later on.

FVO:Your application is being processed. Please hold.

ANN:Nobody talks like this. That’s why the Financial Regulator, has a free, independent consumer guide to personal loans and credit – in plain English.

FVO:Bad news. Your application has been rejected. The first quarter of this week had been below my own projected estimates.

MVO:What ?

FVO:I’m broke.

ANN:Lo-call 1890 77 77 77, or click on itsyourmoney.ie for your guide. The Financial Regulator. Helping you understand financial products.