FINANCIAL TIMES DEUTSCHLAND: OH NORDMANN FIR

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Released:	November 2007
Advertiser:	GRUNER & JAHR
Brand name:	FINANCIAL TIMES DEUTSCHLAND
Agency:	KNSK WERBEAGENTUR
Country:	Germany
Category:	Publications & media
Tags:	Hamburg

Credits:

Advertising Agency: KNSK WERBEAGENTUR, GERMANY, Hamburg
Creative Director: Claudia Bach
Scriptwriter: Henning Nasse/Nick Jungclaus
Agency Producer: Kerstin Arndt/Mareike Holland
Account Supervisor: Nina Krüger
Advertiser's Supervisor: Thomas Frenzel
Sound Engineer: Philipp Feit


Script in English
MVO: (Singing) Oh Nordmann Fir, oh Nordmann Fir
Your dark-green needles leaves don't prickle

Photosynthesis not only from spring to fall
But also when broad-leafed trees take back their chlorophyll and shed their leaves

Oh Nordmann Fir, oh Nordmann Fir
Your dark-green needles leaves don't prickle

ANN: Precise information, also over the festive season.
Financial Times Deutschland wishes all readers a Merry Christmas.
Script in Orginal Language
MVO: (Singen) Oh Nordmanntannenbaum, oh Nordmanntannenbaum
Wie dunkelgrün sind deine nicht stechenden, nadelförmigen Blätter

Du betreibst Photosynthese nicht nur von April bis Oktober
Nein auch, wenn die Laubbäume Ihr Chlorophyll zurück in den Stamm gezogen und die Blätter abgeworfen haben

Oh Nordmanntannenbaum, oh Nordmanntannenbaum
Wie dunkelgrün sind deine nicht stechenden, nadelförmigen Blätter

ANN: Exakte Informationen auch zu Weihnachten.
Die Financial Times Deutschland wünscht allen Lesern ein schönes Fest.
Brief Explanation
Financial Times Deutschland commissioned us to produce a Christmas radio commercial.

Financial Times provides precise information instead of uncorroborated articles, and backs this up with more detailed background information than any other business newspaper. For this reason, we rewrote the lyrics of the familiar German Christmas song 'Oh Christmas Tree' with a little more background information.