FLUORESCENT LIGHT BULBS: FAKE BILL

	Download original version (size: 341.6 KB; duration: 00:17) Download English version (size: 336.8 KB; duration: 00:21)
Released:	April 2007
Advertiser:	FIREFLY ELECTRIC & LIGHTING
Brand name:	FLUORESCENT LIGHT BULBS
Country:	THE PHILIPPINES
Category:	Household

Credits:

Advertising Agency: TBWA\SANTIAGO MANGADA PUNO, THE PHILIPPINES
Executive Creative Director: Melvin Mangada
Creative Director: Melvin Mangada
Scriptwriter: Bryan Siy
Agency Producer: Francis Bagnes/Sunny Lucero
Account Supervisor: Portia Catuira


Script in English
FVO1: Thank you very much. I received a five hundred peso bill. Oh Ma'am I'm afraid this is a fake pesos bill.

FVO2: That's not fake.

FVO1: On the front, at the left side, there should be stars.

FVO2: Yes.

FVO1: Right under the dove.

FVO2: Yes.

FVO1: The olive branch in its mouth should have seventeen leaves.

FVO2: Yes! So that’s not fake.

FVO1: That’s fake! I see a worm behind the leaves.

FVO2: Oh...

ANN: See everything with Firefly lighting.

Script in Orginal Language
FVO1: I received a five hundred-pesos!Ay Ma’am fake.

FVO2: Tunay ‘yan!

FVO1: Dapat sa harap may mga bituin sa kaliwa.

FVO2: Meron.

FVO1: Sa ilalim ng kalapati.

FVO2: Meron.

FVO1: Yung kagat na sanga may labing pitong dahon?

FVO2: Meron, E di tunay.

FVO1: Fake, may uod sa tabi ng dahon.

ANN: Maliwanag na maliwanag kitang kita sa Firefly Lighting.


Brief Explanation
In the Philippines, incandescent lights are still in the market (yet to be banned in 2010). There’s still a sizeable portion of the market that we can convince to switch to Compact Fluorescent lamps (CFLs).
In this spot for Firefly Lighting, the most glaring benefit of CFLs is dramatised when a saleslady sees something unusual in the 500 pesos bill she received. With the brightness of Firefly Lighting, nothing escapes her eyes.