FOOD: AFFAIR

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Released:	June 2007
Advertiser:	OTSUKA PHARMACEUTICAL
Brand name:	FOOD
Agency:	DENTSU
Country:	Japan
Tags:	Tokyo

Credits:

Advertising Agency: DENTSU, JAPAN, Tokyo
Creative Director: Hiroshi Komatsu/Naofumi Onkura/ Hisashi Hayashi
Scriptwriter: Fumiko Ishida
Advertiser's Supervisor: Akira Morikawa
Director: Sachiko Nakayama
Sound Engineer: Toshimasa Yanagihara


Script in English
FVO: Where were you?
MVO: Having dinner with the boss.
FVO: Liar. You were seeing her again, weren’t you!
MVO: Hold on a second! Stop it, before someone gets hurt. I really had dinner with the boss!
SFX: Stomach growling
MVO: Umm...trust me.
SFX: Stomach growling

ANN: There are times when your stomach shouldn’t growl.
Balanced nutritional food. Calorie Mate.
Script in Orginal Language
FVO: Dokoittetano?
MVO: Bucyo to meshi kutteta.
FVO: Usoyo!! Ano onna to attetandesyo?!
MVO: Oh omae oite cyotto...abunaikara yamenasai honto ni meshi kuttetandatte
SFX: Onaka no naru oto
MVO: Ah shinjitekureyo
SFX: Onaka no naru oto

ANN: Onakaniha natteha ikenai tokiga aru.
Balance eiyousyoku. Calorie Mate.
Brief Explanation
We came up with this commercial to demonstrate that Balanced Nutritional Food Calorie Mate, convenient snack-type food items that can be eaten anytime, anywhere-are perfect for meeting people’s needs. Otsuka Pharmaceutical launched a campaign which showed people who are as hungry as hell in many different situations. The campaign was very successful in supporting the brand building of Calorie Mate.