| Examples: OTSUKA PHARMACEUTICAL, FOOD, DENTSU, Japan |
YELLOW RIBBON PROJECT: BEYOND JUST WORDS
EMPLOYERS ORGANISATION AND ADVISORY SERVICE: ENDING DEFAULT RETIREMENT AGE
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Original version| Download original version (size: 312.8 KB; duration: 00:19) | |
| Released: | June 2007 |
| Advertiser: | OTSUKA PHARMACEUTICAL |
| Brand name: | FOOD |
| Agency: | DENTSU |
| Country: | Japan |
| Tags: |
Tokyo |
Advertising Agency: DENTSU, JAPAN, Tokyo
Creative Director: Hiroshi Komatsu/Naofumi Onkura/ Hisashi Hayashi
Scriptwriter: Fumiko Ishida
Advertiser's Supervisor: Akira Morikawa
Director: Sachiko Nakayama
Sound Engineer: Toshimasa Yanagihara
Script in English
FVO: Where were you?
MVO: Having dinner with the boss.
FVO: Liar. You were seeing her again, weren’t you!
MVO: Hold on a second! Stop it, before someone gets hurt. I really had dinner with the boss!
SFX: Stomach growling
MVO: Umm...trust me.
SFX: Stomach growling
ANN: There are times when your stomach shouldn’t growl.
Balanced nutritional food. Calorie Mate.
Script in Orginal Language
FVO: Dokoittetano?
MVO: Bucyo to meshi kutteta.
FVO: Usoyo!! Ano onna to attetandesyo?!
MVO: Oh omae oite cyotto...abunaikara yamenasai honto ni meshi kuttetandatte
SFX: Onaka no naru oto
MVO: Ah shinjitekureyo
SFX: Onaka no naru oto
ANN: Onakaniha natteha ikenai tokiga aru.
Balance eiyousyoku. Calorie Mate.
Brief Explanation
We came up with this commercial to demonstrate that Balanced Nutritional Food Calorie Mate, convenient snack-type food items that can be eaten anytime, anywhere-are perfect for meeting people’s needs. Otsuka Pharmaceutical launched a campaign which showed people who are as hungry as hell in many different situations. The campaign was very successful in supporting the brand building of Calorie Mate.