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Examples: CADBURY ADAMS, FOOD, McCANN ERICKSON BRASIL, Brazil

Ads Archive / Radio

FOOD: AIRPORT

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Original version




Download original version (size: 766.9 KB; duration: 00:30)
Released: April 2008
Advertiser: CADBURY ADAMS CADBURY ADAMS
Brand name: FOOD FOOD
Agency: McCANN ERICKSON BRASIL McCANN ERICKSON BRASIL
Country: Brazil Brazil

Credits:

Advertising Agency: McCANN ERICKSON BRASIL, BRAZIL
Executive Creative Director: Adriana Cury
Creative Director: Adriana Cury/Eric Sulzer
Scriptwriter: Luiz Vicente Batata Simoes/Adriana Cury
Agency Producer: Paula Moraes
Account Supervisor: Vera Silvieri/Marcelo Oliveira
Advertiser's Supervisor: Anna Christina Freitas
Director: Tereza Moranduzzo
Sound Engineer: Tereza Moranduzzo


Script in English

FVO: Spaghetti, bracciola, bruschetta, pesto lasagna.
Spaghetti, bracciola, bruschetta, pesto lasagna.
Fettucini, gnocchi rosé, pasta putanesca.

FVO: Spaghetti, bracciola, bruschetta, pesto lasagna.
Spaghetti, bracciola, bruschetta, pesto lasagna.
Fettucini, gnocchi rosé, pasta putanesca.

ANN: No one needs to know what you ate.
Clorets. For better breath.

Script in Orginal Language

FVO: Espaguete, bracciola, bruschetta, lasagna ao pesto.
Espaguete, bracciola, bruschetta, lasagna al pesto.
Fettucini, nhoque rosé, pasta putanesca.

FVO: Espaguete, bracciola, bruschetta, lasagna ao pesto.
Espaguete, bracciola, bruschetta, lasagna al pesto.
Fettucini, nhoque rosé, pasta putanesca.

ANN: Ninguém precisa saber o que você comeu.
Clorets. Por um hálito melhor.


Brief Explanation

In this spot, we hear the typical sounds of airport in the background, while a feminine voice announces flight information. To our surprise, instead of speaking in phrases, she only says the names of food and dishes. The spot ends with the concept: No one needs to know what you ate.