FOOD: AMALIENBORG

	Download original version (size: 1.8 MB; duration: 01:00) Download English version (size: 2.5 MB; duration: 01:21)
Released:	June 2006
Advertiser:	HEINZ
Brand name:	FOOD
Agency:	BATES RED CELL
Country:	Sweden
Tags:	Helsingborg

Credits:

Advertising Agency: BATES/RED CELL, SWEDEN, Helsingborg
Creative Director: Per Welinder
Scriptwriter: Per Welinder/Lars-Erik Carlson
Director: Lars Mitch Fischermann
Sound Engineer: Rune Molberg


Script in English
SFX: jingle

MVO1: Welcome to Heinz Busters, the program where we investigate if the Heinz Ketchup
myths around the world are true.

SFX:The jingle fades and we hear the sound of telephone buttons that are pressed.

MVO1: Today we stay in Denmark.

SFX:A telephone signal.

FVO:Hello, it's the royal telegraf.

MVO2: Yes hello, my name is Erik Laurevig, is there someone I can speak to regarding
Denmark’s national flag, Dannebro?

FVO: Um, That would be the royal lifeguard. Just a moment.

MVO2: mm hmm

SFX: Military tattoo music while the reporter waits to be transferred.

MVO3: It’s the royal guard, hello.

MVO2: Yes, hello Royal guard. This is Eric Laurevig. I was forwarded to you because, can you
answer is it true that Dannebro was created when King Christian was about to loose a battle
and wanted to ride through the battlefield with a white flag

MVO3: Yeah?

MVO2: And then he couldn’t find one, instead he took the table cloth where he and the
generals had been eating, I think German sausages or something like that, with Heinz tomato
ketchup, so the table cloth looked more red than white. And that apparently should have
emphasised rage and battle fury of the soldiers to victoriously chase the enemy from the
battlefield.

MVO3: Pass.

MVO2:You want to pass on this one, then?

MVO3: Yes.

SFX:The jingle starts

MVO1:tune in next time for the pursuit of the Heinz Ketchup myths

Script in Orginal Language
SFX:En jingle börjar

MVO1: Velkommen til Heinz Busters programmet hvor vi undersøger om Heinz tomat Kethup
myterne er sande rundt om I verden.

SFX:Jinglen tonar ut och vi hör telefonknappa som slår ett nummer

MVO1:I dag bliver vi i Danmark.

SFX:En telefon ringer.

FVO:Hoftelegrafen

MVO2: Goddag mit navn er Erik laurevig er der nogle jeg kan tale med vedrørene Dannebro.

FVO:Det er livgarden øjeblik.

MVO2:Tak

MVO3:Det er vagtkompaniet goddag

MVO2: Ja goddag vagtkompaniet Erik Laurevig

MVO3: ja

MVO2: Ja jeg er blevet omstillet til jer fordi kan du svarer om det er sandt at Dannebro blev til
da Kong christian var ved at tabe et slag og så ville han ride gennem salgmarken med et hvidt
flag

MVO3: ja

MVO2: og så kunne han ikke finde et så tog han istedet bord dugen for hvor han og
generalerne havde fået tror jeg det var tyske pølser eller sådanne noget med Heinz tomat kethup
til så duge så mere rød ud end hvid og det skulle så ha opile soldaterne til sådanne en kamp
gejst at de slog fjenden på flugt

MVO3: Pas

MVO2: Så der melder du pas

MVO3: Ja

SFX:Jingeln börjar

MVO1: Jagten på Heinz Tomat Kethup myterne forsætter

Brief Explanation
The ads are based on real life prank calls, only edited to fit the 60 second format. We called the
Danish royal castle and ask about the history of "Dannebrogen" - the danish flag. The real
background story every “Dane” is thought in kindergarten. (The flag is Godsent). Here a real royal
palace guard, seems to not even have the faintest clue about the history of the flag.