FOOD: AUSTRALIA DAY

	Download original version (size: 3.4 MB; duration: 01:30)
Released:	January 2006
Advertiser:	MEAT & LIVESTOCK AUSTRALIA
Brand name:	FOOD
Agency:	BMF
Country:	AUSTRALIA
Tags:	Sydney

Credits:

Advertising Agency: BMF, AUSTRALIA, Sydney
Creative Director: Warren Brown
Scriptwriter: Dennis Koutoulogenis
Agency Producer: Louise Hodgson
Account Supervisor: Samantha Reading And Sarah Crane
Advertiser's Supervisor: David Thomason
Director: Paul Cutter
Sound Engineer: Barry Stewart


Script in English
SFX: Australian National Anthem playing in the background.

MVO: My fellow Australians, The incidence of unAustralian behaviour over the past year was enough to make me choke on my lamb chops. And it was all down to one thing, not enough lamb.

For example, Australian models holidaying in Asia would get in a lot less trouble if they carried a couple of lamb chops in their handbags. Lamb could have prevented the boofheads perpetrating violence on our beaches – it’s bloody hard to bash someone with a cutlet.

And we might not have lost the Ashes if our cricketers picked up lamb chops instead of mobile phones. Why on Earth did they dispatch lurid text messages to English trollops, when plenty of Aussie sheilas would gladly target their middle stump?

Yet as mishaps spread across the land like bird flu through a Chinese chicken coop, what were we doing about it? Bugger all. It’s time to remind ourselves of what lies at the core of our national identity, a lamb chop on a barbie.

Being Australian doesn’t mean you have to call the opposition captain a wanker – even if he is. Or smother everything in tomato sauce till it resembles an outpatient in a casualty ward. Or put on a pair of budgie smugglers. I’d prefer it if you didn’t. And you don’t have to spend every Friday night on the piss till your best friend looks like Elle Macpherson, throw up in a cab, then trip over the garden gnome before passing out on your front lawn. In fact, to be as Australian as I am, don your apron (mine says “Chop Gun”), whack some nice, juicy lamb chops on the barbie, invite everyone over – if you can’t pronounce their name, just call them “mate” - and celebrate living in the best bloody country on Earth.

So don’t be unAustralian. Serve Lamb on Australia Day. You know it makes sense. I’m Sam Kekovich.


Brief Explanation
Sam Kekovich is an Australian football legend known for his forthright views. This much-anticipated follow-up to Sam’s very successful Australia Day 2005 ad for lamb, which caused widespread controversy, received massive media coverage, and was one of the best loved Australian ads of 2005. Sam blames a lack of lamb for the unsavoury incidents involving Australians over the past 12 months: an Australian model arrested in Bali on drugs charges, racist riots and ethnic violence on Sydney beaches and Australia losing the cricket to England, amidst text messaging sex scandals involving leading players.