FOOD: BABY

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Released:	June 2007
Advertiser:	OTSUKA PHARMACEUTICAL
Brand name:	FOOD
Agency:	DENTSU
Country:	Japan
Tags:	Tokyo

Credits:

Advertising Agency: DENTSU, JAPAN, Tokyo
Creative Director: Hiroshi Komatsu/Naofumi Onkura/Hisashi Hayashi
Scriptwriter: Fumiko Ishida
Advertiser's Supervisor: Akira Morikawa
Director: Sachiko Nakayama
Sound Engineer: Toshimasa Yanagihara


Script in English
Baby: Baboo…da, dad a…
MVO: How old is this sweet little baby?
FVO: Just eight months.
MVO: Look at those chubby legs. I just want to eat her up.
SFX: Stomach growling.
FVO: Heeeelp. Someone heeeeelp!
MVO: No, you’re mistaken. No, no...
SFX: Stomach growling.
MVO: Eh?

ANN: There are times when your stomach shouldn’t growl.
Balanced nutritional food. Calorie Mate.
Script in Orginal Language
Baby: aaaaaa
MVO: Waa, ima nankagechu dechuka?
FVO: Hachikagetsu desu.
MVO: Ashi pochapocha.Honto, tabechaitai gurai.
SFX: Guuuuuu…
FVO: Kyaaaaaaa! Dareka kite!
MVO: E, a, gokai desu.
SFX: Guuuuuu…
MVO: Ee?

ANN: Onakaniha, nattewaikenai tokigaaru.
Balance eiyoushoku, Calorie Mate.
Brief Explanation
We came up with this commercial to demonstrate that Balanced Nutritional food Calorie Mate, convenient snack-type food items that can be eaten anytime, anywhere-are perfect for meeting people’s needs. Otsuka Pharmaceutical launched a campaign which showed people who are as hungry as hell in many different situations. The campaign was very successful in supporting the brand building of Calorie Mate.