FOOD: BROKEN HEART

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Released:	November 2007
Advertiser:	MARS
Brand name:	FOOD
Country:	USA
Tags:	New York

Credits:

Advertising Agency: TBWA\CHIAT\DAY, USA, New York
Executive Creative Director: Gerry Graf
Creative Director: Ian Reichenthal/Scott Vitrone
Scriptwriter: Isaac Silverglate
Agency Producer: Laura Rosenshine
Sound Engineer: Benjamin Weinrach


Script in English
MVO1: (Singing) Dresses like a lady, looks like a man,
Always eating Combos with her big man hands,
She's Man Mom...

MVO2: Moms can mend broken hearts. When my son got dumped, I told him love is like Combos: sure you love Pizzeria Pretzel Combos, but when you catch Pizzeria Pretzel Combos with your best friend Mark in a van outside the galleria, and Pizzeria Pretzel Combos denies the whole thing, even though there's Mark and Pizzeria Pretzel Combos, buck naked, in a van, doing the 'Belgian Wheelbarrow, well then, it's time to move on to a different Combos flavour, like Zesty Salsa Tortilla.

ANN: Combos: what your mom would feed you if your mom were a man.


Brief Explanation
Combos are crunchy pretzels filled with a cheesy centre, making them the ultimate guy food. This led us to the line 'Combos: what your mom would feed you if your mom were a man', and also to the character Man Mom: a manly mother who feeds her sons only Combos.

For this Combos radio campaign, the goal was to inform consumers that Combos come in a variety of flavours, dispelling the popular misconception that they only have one or two