FOOD: CHOCOLATE CHEESE

	Download original version (size: 1.4 MB; duration: 01:00)
Released:	March 2004
Advertiser:	TILLAMOOK COUNTY CREAMERY ASSOCIATION
Brand name:	FOOD
Agency:	FOURSTORIES
Country:	USA
Tags:	Portland

Credits:

Advertising Agency: FOURSTORIES, USA, Portland
Creative Director: Austin Howe
Scriptwriter: Tony Hertz
Agency Producer: Cathy Curran
Account Supervisor: John Drake
Director: Tony Hertz
Sound Engineer: Andre Jacquemin


Script in English
ANNCR: Deep in the castle Situation Room, the gallant Swiss knights plan their daring quest to eliminate Tillamook Cheese.

SFX: CASTLE INTERIOR - SWORDS CLANGING.

SIR SVEN: Men, I have news that affects our noble crusade. According to intelligence, this supposedly outstanding cheese from er Tilla…

LANCEBIT: Mook.

SVEN: Thank you…

LANCEBIT: Twit!

SVEN: may not be so much of a threat. Look at this parchment.

SFX: HE UNROLLS PARCHMENT.

HANS: What’s that brown stuff?

SVEN: This is a surveillance painting of their cheese done by our undercover agent. Clearly it’s no match for our superb…

LANCEBIT: It’s not cheese

SVEN: Of course it is! Apparently it's...

LANCEBIT: It’s chocolate peanut butter ice-cream.

HANS: Yummy!

SVEN: There’s no such thing as chocolate peanut butter cheese!

SVEN: That’s because it’s ice cream.

HANS: Says here it’s frozen.

LANCEBIT: It usually is.

SVEN: Are you telling me that in addition to cheese they make ice cream!

HANS: In fifteen flavours apparently.

SVEN: Well we’ll have to eliminate the ice cream as well, for the honor of Switzerland!

LANCEBIT: Excellent idea, Sven.

SVEN: Oh, thank you.

HANS: Er..how do we bring it back?

SVEN: Er…I’ll get back to you on that.

ANNCR: And so the Knights rethink their action plan. And all because Tillamook not only has award-winning cheese, but also premium ice cream. Farmer-owned since 1909.

SVEN: Novices

ANNCR: And clearly worth stealing.
Brief Explanation
Tillamook is a regional cheese brand. In the United States, consumers consider Swiss cheese the highest quality obtainable. The concept that Tillamook is so delicious that Switzerland would send "Knights" on a crusade to eliminate it in order to save the honour of their country is the basis for this surreal, humorous radio campaign. Tillamook also makes ice-cream, but the knights are not particularly bright, hence this spot "Chocolate Cheese".