FOOD: COURTROOM

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Released:	August 2004
Advertiser:	MALIBAN BISCUITS
Brand name:	FOOD
Agency:	PHOENIX OGILVY
Country:	Sri Lanka
Tags:	Colombo

Credits:

Advertising Agency: PHOENIX OGILVY, SRI LANKA, Colombo
Creative Director: Ruchi Sharma
Scriptwriter: Rajiv Wirasinha
Agency Producer: Hemali Abeywardena
Account Supervisor: Mahesh Neelkantan/Sanjini Munaweera/Buddhika Perera/
Sound Engineer: Suresh Jayawickrama/Husni Ghouse


Script in English
Court Crier: Silence in the court.

Judge: And now the prosecution may question the defendant.

Lawyer: Tell me sir, you deny involvement with the robbery.

Defendant: That is correct.

Lawyer: You claim you were at dinner during the entire duration of the incident?

Defendant: Yes. A very satisfying meal it was.

Lawyer: Indeed. I call your attention to exhibit A: a red pack of Maliban Real Cream Crackers.

Defendant: What? But how?!!

Lawyer: Isn’t this the satisfying dinner you had sir?

Defendant: Yes, but..

Lawyer: A complete meal that would have taken no more than five minutes to finish?

Defendant: But..but..but..

Lawyer: Leaving you more than enough time to commit the offence?

Defendant: Look, I..

Lawyer: I rest my case!

AVO: Need a quick dinner? Have a Maliban Real Cream Cracker – your anytime square meal.
Brief Explanation
In Sri Lanka, Maliban Real Cream Crackers is widely recognised as a square shaped biscuit in a red pack. But it wasn’t popular enough as a snack since most people find it quite filling. So the radio campaign successfully repositioned this square biscuit as a wholesome meal on-the-go. Thus Maliban Real Cream Cracker is your anytime square meal.