FOOD: DOUG

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Released:	October 2006
Advertiser:	MASTERFOODS
Brand name:	FOOD
Country:	USA
Tags:	New York

Credits:

Advertising Agency: TBWA\CHIAT\DAY, USA, New York
Executive Creative Director: Gerry Graf
Creative Director: Scott Vitrone/Ian Reichenthal
Scriptwriter: Isaac Silverglate
Agency Producer: Lili Lopez


Script in English
MVO1: Dresses like a lady; looks like a man. Always eating Combos with her big man-hands.
She’s Man Mom!

SFX:a sensitive piano solo

MVO2: As far as mom’s go, I’m a softy. I got this pet name for my oldest son. I call him
Combos, because just like Cheddar Cheese Pretzel Combos are full of creamy-tasting
cheddar cheese, my baby is special on the inside. I couldn’t think of anything for my other son,
so I call him Doug.

ANN:Combos: what your mom would feed you if your mom were a man.