FOOD: GROWTH SPURT

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Released:	October 2006
Advertiser:	MASTERFOODS
Brand name:	FOOD
Country:	USA
Tags:	New York

Credits:

Advertising Agency: TBWA\CHIAT\DAY, USA, New York
Executive Creative Director: Gerry Graf
Creative Director: Scott Vitrone/Ian Reichenthal
Scriptwriter: Isaac Silverglate
Agency Producer: Lili Lopez


Script in English
MVO1: Dresses like a lady; looks like a man. Always eating Combos with her big man-hands.
She’s Man Mom!

SFX:piano solo

MVO:As a loving mother, I want my boys to grow up big and strong. My one son he’s only 5’8”
so I feed him plenty of Pizzeria Pretzel Combos. All that crunchy pretzel and pizza stuff is bound
to cause a growth spurt. I also yell at him constantly for being short and that seems to help too.

ANN:Combos. What your mom would feed you if your mom were a man.