FOOD: HOEDOWN

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Released:	July 2006
Advertiser:	MASTERFOODS
Brand name:	FOOD
Agency:	CLEMENGER BBDO MELBOURNE
Country:	AUSTRALIA

Credits:

Advertising Agency: CLEMENGER BBDO MELBOURNE, AUSTRALIA
Creative Director: Emma Hill
Scriptwriter: Paul Reardon/Jonas Peterson
Agency Producer: Jaclyn Zurcas
Account Supervisor: Ricci Meldrum/Sue Clohesy/Nick Jackson
Sound Engineer: Dave Robertson


Script in English
SFX: music

MVO1: Well, I’m so hungry…

MVO2: How hungry you, Johnny May?

MVO1: Well, I tell ya. I’m so hungry I could eat a horse.

MVO2: A horse?

MVO1: But not just any old horse. This is a special horse. ’Cause this old horse, well… He ate
a chicken, and the chicken ate a cat, and the cat ate a dog, and the dog ate a frog.

MVO2: Go on now! Eat them furry critters!

MVO1: And the frog ate an eel, and the eel ate a panda.

MVO2: A panda. That’s some endangered eatin’.

MVO1: And a panda ate a mule, and the mule ate a chimp, and the chimp ate a tapir.

MVO2: What in the hell is a tapir?

MVO1: A tapir’s a nocturnal, mammalian quadruped that dwells in Central and South American
jungles. Yee-haaaaaaaw.

MVO2: Well, what’s it eat?

MVO1: This ol’ tapir? Well he ate a moose, and the moose ate a rhino, and the rhino ate a rare-
crested macaw. And I was so hungry, boy I ate ’em all.

MVO2: Yee-haaaaaaaw.

MVO1: But hold on now, there’s more! I ate L to Z in the encyclopaedia. Then I ate Werribee and
Micronesia. I ate 33 tons of Chicken Madras and 2 full canisters of VX nerve gas. I ate an
Emperor penguin and the Great Wall of China. 26 steaks in a California diner. Two Beluga
whales stuffed with bratwurst. A rusty old anchor and a pickled chirst.

MVO2: What the hell is a chirst?

MVO1: I don’t know, I just made it up and ate it. Don’t bother going to the Maldives these days, I
polished ’em off with some herbed mayonnaise.

MVO2: So long, Maldives!

MVO1: I ate a Swedish futon and a queen size doona. Then Gary Busey and Lou Gosset Junior.
A light sea-plane and a Dutch wooden shoe, the Big Brother house, and the gay guy too.

MVO2: You even ate the cameras? Well that’s just greedy!

MVO1: I was hungry, so yes indeedy! Yeeee-haaaaaaaw!

SFX: Fiddles and banjos

MVO1: Now you go, Aussie Bill. Come on boy.

MVO3: Ok, here I go now!

MVO1: Sing it. Lay it on me! Yeeee-haaaaaaaw.

MVO3: Well… I was so hungry I ate a Snickers.

MVO2: I hate it when you do dat, Bill.

MV01: That’s cheating, Aussie Bill.

MVO1: Play the game, Bill. Play the game.


Brief Explanation
'Werribee' is a suburb outside of Melbourne, Australia. It's famous for an open sewage plantation
that services most of Melbourne.