FOOD: I HAVE A DREAM

	Download original version (size: 1.4 MB; duration: 00:59)
Released:	March 2008
Advertiser:	TIGER BRANDS
Brand name:	FOOD
Country:	South Africa

Credits:

Advertising Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA, Johannesburg
Executive Creative Director: Damon Stapleton
Creative Director: Hennie Stander
Scriptwriter: Lesibane Mohale
Agency Producer: Alison Ross/Tumi Sekete
Account Supervisor: Helen Chrisoforou
Advertiser's Supervisor: Silas Matlala
Sound Engineer: JJ Le Roux


Script in English
MVO: Jungle Oats!
Crowd: It’s ours!

MVO: Jungle Oats!
Crowd: It’s ours!
SFX: Cheering and applause

MVO: I have a dream. I see all the kids starting their day with ever-lasting strength, so we can stay focused the whole day ahead. I have a dream where we can wake up to a filling breakfast so we can achieve more in our lessons. This dream is achievable with Jungle Oats; it's the only breakfast that gives you ever-lasting energy you need. At last, the ever-lasting strength. Jungle Oats.

Crowd: It’s ours!
MVO: Jungle Oats!
Crowd: It’s ours!

SFX: Children singing led by the speaker.

ANN: Jungle. The energy champion.

Script in Orginal Language
MVO: Jungle Oats
Crowd: Eyethu!

MVO: Jungle Oats
Crowd: Eyethu!
SFX: Cheering and applause

MVO: Nginephupho. Ngibona bonke abantwana baqal’ usuku ngomfutho ongashesh’ ukuphela, ukuze sibhekane no kuqondane nathi ilang lonke. Nginephupho, lapho sivukela esidlweni sasekuseni esisuthisayo ukuze siphumelele ezifundweni zethu. Leliphupho - lingafezeka nge Jungle Oats, yisona isidlo sasekuseni esikunika umdlandla owudingayo. Ekugcinenei umdlandla ongashesh’ ukuphela. I-Jungle Oats.

Crowd: Eyethu!
MVO: Jungle Oats
Crowd: Eyethu!

SFX: Children singing led by MVO.

ANN: Jungle. Umpetha Womdlandla.

Brief Explanation
During the struggle, freedom songs were responsible for accelerating change in South Africa while leading to a culture of self-assertion, group pride and solidarity. In this 60 second spot, music and speech is used to position Jungle Oats as the only breakfast that gives you long lasting energy. ‘Amandla’, a Zulu word meaning ‘power’, is often used to unite the masses.

Here, ‘Amandla’ is replaced with ‘Jungle Oats’ simply because Jungle is the energy champion. So, when the young speaker shouts out Jungle Oats, this is followed by the retort ‘Eyethu’ from the crowd, which means ‘it’s ours’.