Food: "LULLABY" Radio ad

Advertising Agency: TBWA\CHIAT\DAY, USA, New York
Executive Creative Director: Gerry Graf
Creative Director: Ian Reichenthal/Scott Vitrone
Scriptwriter: Isaac Silverglate
Agency Producer: Laura Rosenshine
Sound Engineer: Benjamin Weinrach

Script in English
MVO1: (Singing) Dresses like a lady, looks like a man
Always eating Combos with her big man hands
She's Man Mom...
MVO2: I care for my kids, same as any mom. When my son has a bad dream, I let him have any of the six Combos flavoirs he wants. Then I sing a lullaby:
(Singing) You’re a handsome boy to me
A pretty handsome boy...
ANN: Combos: what your mom would feed you if your mom were a man.
Brief Explanation
Combos are crunchy pretzels filled with a cheesy centre, making them the ultimate guy food. This led us to the line 'Combos: what your mom would feed you if your mom were a man', and also to the character Man Mom: a manly mother who feeds her sons only Combos.
For this Combos radio campaign, the goal was to inform consumers that Combos come in a variety of flavours, dispelling the popular misconception that they only have one or two flavors.