FOOD: NALLEY COUNTRY

	Download original version (size: 1.9 MB; duration: 00:49)
Released:	January 2008
Advertiser:	BAY VALLEY FOODS
Brand name:	FOOD
Agency:	REVALOUR
Country:	USA
Tags:	Arlington Heights

Credits:

Advertising Agency: REVALOUR, USA, Arlington Heights
Executive Creative Director: Laurence Minsky
Creative Director: Laurence Minsky
Scriptwriter: Laurence Minsky
Agency Producer: Laurence Minsky
Account Supervisor: Steve Cartozian
Advertiser's Supervisor: Patti Becks
Director: Laurence Minsky/Steve Wilke
Sound Engineer: Steve Wilke


Script in English
SFX: Fork against pickle jar to the rhythm of the music

MVO: Ah, look at you. All by your lonesome. Come here now. Don’t Dosie-Doe like that. Where do you think you’re going? Now step over here.

ANN: More and more people throughout the Northwest are trying to get at that last Nalley pickle.

MVO: Here, pickle, pickle. Where you go? Whooee. You’re a quick little cowboy, ain’t ya?

ANN: Born near Tacoma, Nalley is the Northwest’s favourite pickle for snacking and sandwiches. Nalley only selects the best cucumbers for that perfect crispness every time you crunch into one. Nothing could taste fresher. Nalley Pickles are so consistently good, they’re consistently gone. So how do you catch your last Nalley pickle?

MVO: Oh yeah, here we go now. This is the last time I’m gonna be nice. You get out of there and get on my plate. Gotcha!

ANN: Nalley pickles. Consistently good. Consistently gone.

SFX: Fork drops into jar.
Brief Explanation
This radio spot is part of a campaign that is now in its second year—a campaign that turned a failing brand into a regional powerhouse. The promise is that the pickles in our jars get consumed fairly quickly, unlike other brands that get pushed to the back of the refrigerator.

Each of the six spots in the campaign is built around an individual trying to get the last pickle out of the jar, as brought to life by a different style of music. And the fork the individual is using becomes one of the instruments in the song.