FOOD: OZONE

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Released:	December 2007
Advertiser:	NESTLE
Brand name:	FOOD
Agency:	JWT
Country:	United Kingdom
Tags:	London

Credits:

Advertising Agency: JWT, UNITED KINGDOM, London
Creative Director: Howard Willmott
Scriptwriter: Simon Bullett/Ross Callow
Agency Producer: Romila Sanassy
Account Supervisor: Tim Palmer
Advertiser's Supervisor: Mayur Bhargava
Sound Engineer: Nick Angell


Script in English
MVO: I am the hole in the ozone layer. World-famous, I am. So what’s with these headlines about this new hole - Polo Xtra Strong? What, they’re refreshing? Is that it? I’ve had to melt ice caps to get in the papers. What’ve they done? Made a few tongues tingle? I’ve burnt hundreds of sunbathers, especially them gingers...I like them. I’ve even got mentioned at global conferences! Now, when did anyone hold a summit about breath mints?

Polo Xtra strong, the extra strong mint with a hole? Ohh I’m scared.
Brief Explanation
The objective was to re-engage lapsed men who have switched to competitive mint / gum because they wanted a stronger mint than Polo Original. Taking the The mint with the Hole brand equity, the idea was to create a series of characters from recognisable types of holes to show comedically how bitter and frustrated those holes are at Polo Xtra Strong now being the most powerful, dangerous and famous hole around.