FOOD: PARK BENCH

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Released:	April 2007
Advertiser:	UNISNACK
Brand name:	FOOD
Agency:	LEO BURNETT
Country:	AUSTRALIA
Tags:	Melbourne

Credits:

Advertising Agency: LEO BURNETT, AUSTRALIA, Melbourne
Creative Director: Jason Williams
Scriptwriter: Brendan Greaney
Agency Producer: Mel Herbert
Account Supervisor: Estrella Finney


Script in English
ANN: And now...Great Beer Inventions!
SFX: Choral music

ANN: The park bench. Invented so beer drinkers could have a lie-down on the way home from the pub. After 18 beers, even the most backbreaking hardwood slab feels like the Hilton. Except at the Hilton, you don’t wake up being sprayed in the face by automatic sprinklers while getting spooned by a homeless man.

ANN: Brought to you by Beerka, the beer snack.
SFX: Crunch
ANN: Another Great Beer Invention!
Brief Explanation
Beerka is a brand new crunchy bread chip, the first snack specifically created to have with beer. The challenge was to convince Australian beer drinking males, a typically cynical audience, to try something new.

The idea was to point out that everything from the beer drinker's world is actually a 'Great Beer Invention.' Things like urinals, (invented so beer drinkers could continue their conversations while having a beer), park benches (invented so beer drinkers could have a lie-down on the way home from the pub) and golf (invented so beer drinkers didn't have to stop drinking to play sport). Now finally someone had invented a snack to have with beer...Beerka, another Great Beer Invention.