| Examples: KRAFT, FOOD, JWT Dubai, UNITED ARAB EMIRATES |
Ads Archive / Radio
FOOD: PHOTOSYNTHESIS
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Original version
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| Released: | February 2008 |
| Advertiser: | KRAFT  |
| Brand name: | FOOD |
| Agency: | JWT Dubai |
| Country: | UNITED ARAB EMIRATES |
Credits:
Advertising Agency: JWT DUBAI, UNITED ARAB EMIRATES
Executive Creative Director: Chafic Haddad
Scriptwriter: Kedar Damle/DV Hari Krishna
Account Supervisor: Hania Afifi/Prabhakar Iyer
Advertiser's Supervisor: Paul O'Neil
Script in English
FVO: Mummy...in the light reactions of photosynthesis, one molecule of the pigment chlorophyll absorbs one photon and loses one electron. Why aren’t more photons and electrons involved?
FVO: Sweetie...can you go ask your dad?
ANN: It's Kraft Cheese. Develops your child to her full potential.
Brief Explanation
Kraft Cheese helps in developing a child's mental abilities. Our spots had to bring this aspect out. We therefore created these high-IQ kids who are stumping their parents with extremely difficult questions.