FOOD: QUICK AS A BISCUIT

	Download original version (size: 707.4 KB; duration: 00:45)
Released:	December 2004
Advertiser:	GENERAL MILLS
Brand name:	FOOD
Agency:	SAATCHI & SAATCHI
Country:	USA
Tags:	New York

Credits:

Advertising Agency: SAATCHI & SAATCHI, USA, New York
Creative Director: Tony Granger/John Sullivan/Muffy Clarkson
Scriptwriter: Shawn Gauthier/James Rothwell
Agency Producer: Ryan Fitch
Account Supervisor: Nadine Nicosia/Shari Wolfson/Jill Novak


Script in English
MALE ANNCR: It seems that a new catch phrase is sweeping the nation. Now when referring to things of amazing speed, it’s best to use the term 'quick as a biscuit'. As in 'Bob, I need the Davidson report typed and on my desk, quick as a biscuit'. Or, 'Martha, bring my inhaler, quick as a biscuit'.

Why?

Because now you can make biscuits in just 25 seconds. Pillsbury Microwave Biscuits are ready so fast, everyone's talking. Now you try!

WOMAN: There’s no traffic so I’ll be home quick as a biscuit.

ANNCR: Nice.

GUY: Wow, that cheetah runs quick as a biscuit.

ANNCR: Excellent.

WOMAN 2: (very poetically) As the sun faded extra quick biscuitly from the evening sky, he was gone - quick as a biscuit, quick as an extra quick biscuit.

MALE ANNCR: Very good. From now on, 'quick as a biscuit' will replace 'speedy', 'zippy', 'snappy', and 'two shakes of a lambs tail'.