FOOD: RADIO

	Download original version (size: 1.1 MB; duration: 00:35) Download English version (size: 1.0 MB; duration: 00:34)
Released:	September 2007
Advertiser:	BRYNILD GRUPPEN
Brand name:	FOOD
Agency:	BADE OG
Country:	Norway
Tags:	Oslo

Credits:

Advertising Agency: BADE OG, NORWAY, Oslo
Creative Director: Petter Jahre
Scriptwriter: Petter Jahre
Director: Petter Jahre
Sound Engineer: Åslaug Uddu Ystad


Script in English
MVO1: What are you thinking about grandad?
MVO2: Hm? I’m sure it was nothing of importance. Let’s see if we can get his old radio going.
MVO1: Yes!
SFX: Radio scanning. We hear the Minde jingle
MVO2: Did you hear that?
MVO1: Did I hear what?
MVO2: Listen my boy, listen!
SFX: Radio scanning; Minde jingle
MVO2: You hear?
MVO1: On the radio?
MVO2: Yes. I think they play that song again. Listen now.
SFX: Radio scanning; Minde jingle
MVO1: Hmm?

ANN: Chockolate on your brain?
SFX: Minde jingle
ANN: Minde Chockolate

Script in Orginal Language
MVO1: Hva er det du tenker på bestefar?
MVO2: Nei, det var sikkert ikke stort. Skal vi se om vi får noe liv i denne gamle radioen?
MVO1: Ja!
SFX: radio scanning; Minde jingle
MVO2: Hørte du?
MVO1: Hørte hva da?
MVO2: Hør her gutten min, hør.
SFX: Radio scanning; Minde jingle
MVO2: Hørte du?
MVO1: På radioen?
MVO2: Ja. Det jeg tror jammen meg de spiller den sangen igjen. Hør her nå..
SFX: Radio scanning; Minde jingle
MVO1: Hmm?

ANN: Minde på hjernen? Jaja.
SFX: Minde jingle
ANN: Minde sjokolade!

Brief Explanation
Minde Chocolate had a tune in the 1990s that sounded very much like the (symbol of the) '90s. They wanted to relaunch it. Most Norwegians know this song very well. We convinced the client that because their standing is so high, they should be bold and play with their tune in a subtle way. To much of this melody and text, associations to cheesy times pop up too quick. We chose to show that people who think of chocolate, still have this song in mind(e).