Food: "SPACE TRAVEL" Radio ad by Beattie Mcguinness Bungay

Advertising Agency: BEATTIE McGUINNESS BUNGAY, UNITED KINGDOM, London
Executive Creative Director: Trevor Beattie
Creative Director: Matt Doman/Ian Heartfield
Creative Director: Matt Doman/Ian Heartfield
Scriptwriter: Ian Heartfield
Agency Producer: Gemma Fergie
Producer: Gemma Fergie
Sound Engineer: Jack Sedgwick

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: The two best bits of space travel...

MVO1: Wow. Planet earth seems... so small from up here.
MVO2: Hey dude look! My wee, it’s floating!

SFX: Sizzling sausages

ANN: We only select the two best bits.
Walls saugages. Made with the two finest cuts of pork.
Brief Explanation
Brief: Reassure mums of the brand’s quality credentials by communicating that Wall’s only use the two finest cuts of pork for their sausages.

Solution: Dramatise the fact that Wall’s only select the two finest cuts of pork for their sausages by presenting Wall’s as the expert selector of the two best bits from everyday life and popular culture.

Ad synopsis: In this execution we see the two best bits of space travel; viewing planet earth from outer space and seeing your pee float in zero gravity.