FOOD: THE TABASCO QUICK FIX

	Download original version (size: 1.5 MB; duration: 00:49)
Released:	March 2008
Advertiser:	Patleys
Brand name:	FOOD
Agency:	Ogilvy South Africa
Country:	South Africa
Tags:	Johannesburg

Credits:

Advertising Agency: OGILVY SOUTH AFRICA, SOUTH AFRICA, Johannesburg
Executive Creative Director: GERRY HUMAN
Creative Director: JONATHAN BEGGS
Scriptwriter: ALISON HINGLE/MIKE MARTIN
Agency Producer: Sally Walland
Account Supervisor: Neil Lister
Advertiser's Supervisor: Priscilla Wessels
Sound Engineer: Louis


Script in English
MVO: So we sitting on our stoep for the usual Sunday tjop and dop and its the same questions and the same answers – How’s-your-father? Jawellnofine.

And the food tastes just the same – always too much garlic. So Boelie goes to his cupboard and brings out some Tabasco and he puts six drops on six drumsticks. And it’s just the fix for those sick drumsticks. So we pour some Tabasco on the crabsticks and the niblicks on the bricks.

Oh man, they were atomic! Even Cedric who looks anorexic said it was better than balsamic. And we put on the party mix and Fredericks brings chicks and we all starts to clicks.

Oh, the quick fix no garlic drumsticks from the bricks with veggiemix and Fredericks’ chicks with their lekker salt lix. We had fantastic kicks, ‘til we in a fix. The Tabasco’s no more. Nix.

SFX: Banjo music

ANN: Tabasco. Make your tongue sweat a little.

Brief Explanation
Tabasco Hot Pepper Sauce gives your mouth a serious workout. In taking this idea into radio, we took traditional tongue twisters (the ultimate tongue exercise) and wrote a few of our own. Each Tabasco tongue twister is a story told by a certain character – a Mexican, a Xhosa-speaking South African (whose language is notoriously full of clicks) and a 'Coloured' South African from Cape Town (a community celebrated for their unique accents) – and each of the stories somehow feature Tabasco. When Tabasco comes into the story, each of the voices and their repetitive sounds goes a bit crazy.